Introduction To Marketing Management


Definition of Marketing

In simple words

“Meeting needs profitably”
  •        Marketing is a societal process by which individuals and groups obtain what they need and want through creating , offering and freely exchanging products & Services of value with others
  •        There will always ,one can assume , be need for some selling . 
  •        But the aim of marketing is to make excessive selling. 
  •        The aim of marketing is to know and understand the customer so well that product or service fits him and sells itself.
  •       Ideally marketing should result in a customer who is ready to buy. 
  •        All that should be needed then is to make product / service available. 
Marketing Management
  •       It is art and science of choosing target markets and getting keeping & growing customers through creating , delivering& communicating superior customer value.





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