Introduction To Marketing Management
Definition of Marketing In simple words “Meeting needs profitably” Marketing is a societal process by which individuals and groups obtain what they need and want through creating , offering and freely exchanging products & Services of value with others There will always ,one can assume , be need for some selling . But the aim of marketing is to make excessive selling. The aim of marketing is to know and understand the customer so well that product or service fits him and sells itself. Ideally marketing should result in a customer who is ready to buy. All that should be needed then is to make product / service available. Marketing Management It is art and science of choosing target markets and getting keeping & growing cus...