Its All About MArketing

Market Strategies Another valuable service that Global Business Union offers to its clients is its expertise in marketing strategies applied to the promotion and distribution of goods and services . We assist entrepreneurs and managers of start-ups and mid-sized companies to study, evaluate and implement the best marketing strategy in order to ramp up the company’s exposure and market share. "From reviewing current strategies to creating new ones, our experts can help". The development of a marketing strategy is usually divided into five general aspects: Customer Analysis: Once the market in which the company wants to operate has been identified, we analyze the specific end users of the product or service. Precise data collection and customer segmentation allow companies to better understand consumer needs, tastes and behavior. We then analyze the data in order to develop a specific marketing campaign to successfully reach the target ...

The Marketing Concepts The marketing concept is the philosophy that urges organization to focus on their customers’ needs. Analyzing their needs and making such decisions that satisfy those needs in a better way than competitors. To have a better understanding of marketing concept, it’s worthwhile to review the other philosophies that once were dominated and are still being practiced by some of the firms. The Production Concept (Industrial revolution – 1920′s) The basic idea behind production concept was: The firms will produce what they can produce efficiently. This will ensure enough supply of the products at low-cost and demand will be created by itself. Production concept prevailed into late 1920s because most of the products being produced were the basic necessities and there was a huge unfulfilled demand for them. The Sales Concept (1930s) By early 1930s, competition had increased in production and on the other hand there was less unfulfilled demand. So, all the fi...

Marketing Planning:   Mision Statement All businesses should be able to say concisely what their main reason for existing is, to define their purpose. This should be accessible to all of the company's stakeholders (that is people who have an interest in the organisation), indeed today many companies display a mission statement in their Head Office. The Royal National Lifeboat Institution for example has decided its overall mission can be summed up with this: 'To save lives at sea'. Of course many organisations may not be able to sum up their purpose quite so easily but all should develop a straightforward statement of some sort. They should, according to McDonald (2001) define the business the organisation operates in and refer to the company distinctive abilities (things it can do better than others). Many of the most useful mission statements are motivating to staff and customers. Corporate objectives  The marketing department is a part of the company and so mu...

Marketing Research Process: 9 Stages to Marketing Research Success Stage 1: Formulating the Marketing Research Problem Formulating a problem is the first step in the research process. In many ways, research starts with a problem that management is facing. This problem needs to be understood, the cause diagnosed, and solutions developed. However, most management problems are not always easy to research. A management problem must first be translated into a research problem. Once you approach the problem from a research angle, you can find a solution. For example, “sales are not growing” is a management problem. Translated into a research problem, we may examine the expectations and experiences of several groups: potential customers, first-time buyers, and repeat purchasers. We will determine if the lack of sales is due to: Poor expectations that lead to a general lack of desire to buy, or Poor performance experience and a lack of desire to repurchase. What then is the dif...

Types Of Marketing: Affinity Marketing  -  Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other builds new customer relationships. Alliance Marketing  - Here two or more entities come together to pool in their resources to promote and sell a product or service, which will not only benefit their stakeholders, but also have a greater impact on the market. Ambush Marketing  - This strategy is used by advertisers to capitalize on and associated themselves with a specific event without the payment of any sponsorship fee, thereby bringing down the value of sponsorship. It has sub-categories like direct or predatory ambushing or indirect ambushing by association, to name a few. Call to Action (CTA) Marketing  - CTA is a part of inbound marketing used on websites in the form of a banner, text...